1. Having a Way With Words



When building your brand voice, the copy you use has an impact on how people perceive your brand.

Here's what you'll discover:

  • By copy, I mean words. From taglines to social posts this is anything that is associated with your brand. 
  • Words affect the emotions and feelings of how a person will react to your brand. 
  • As much as visuals are important so is the copy. This is so your audience can still feel attached to your brand even without visuals. 


What brands' taglines or social copy to you relate to most?


Nike's website


Outdoor Voice's website

Phil Pallen2 Comments