1. Having a Way With Words

 

Summary:

When building your brand voice, the copy you use has an impact on how people perceive your brand.

Here's what you'll discover:

  • By copy, I mean words. From taglines to social posts this is anything that is associated with your brand. 
     
  • Words affect the emotions and feelings of how a person will react to your brand. 
     
  • As much as visuals are important so is the copy. This is so your audience can still feel attached to your brand even without visuals. 


Question:

What brands' taglines or social copy to you relate to most?

 

Nike's website

 

Outdoor Voice's website

 
Phil Pallen2 Comments