1. Why Positioning Your Brand Matters

 

 

Summary:

The position of your brand will affect everything with your brand moving forward. From your building your brand to promoting your brand. 

 

Here's what you'll discover

  • Your brand is not a hobby. A hobby you do for yourself - A brand is what you do for others. 
     
  • Break down your brand to a very concrete offering. What is it you do and why on Earth should people care? 
     
  • Research is crucial in order to know if there is room for your brand and what you offer in your specific market place. 

Question:
What do you offer that other people need?

 

 

Worksheet:

 
Dalton KaufmannComment