1. Why Positioning Your Brand Matters
The position of your brand will affect everything with your brand moving forward. From your building your brand to promoting your brand.
Here's what you'll discover
- Your brand is not a hobby. A hobby you do for yourself - A brand is what you do for others.
- Break down your brand to a very concrete offering. What is it you do and why on Earth should people care?
- Research is crucial in order to know if there is room for your brand and what you offer in your specific market place.
What do you offer that other people need?