2. Thinking Like A Job Interview

 

 

Summary:

Think of positioning your brand as a job interview. It's not as much about what you want but rather what "they" want.

Here's what you'll discover

  • You are an investment. It's about what  your clients get in return from you after giving money for your services.
     
  • You, your brand, and your services need to satisfy a need. Focus on what the customer needs. 
     
  • Determine what sets you a part from the others. Communicate why what you bring to the table makes you better than the others. 

Question:
Why should someone choose you over your competitors? 

 

Worksheet:

 
Dalton KaufmannComment