2. Thinking Like A Job Interview
Think of positioning your brand as a job interview. It's not as much about what you want but rather what "they" want.
Here's what you'll discover
- You are an investment. It's about what your clients get in return from you after giving money for your services.
- You, your brand, and your services need to satisfy a need. Focus on what the customer needs.
- Determine what sets you a part from the others. Communicate why what you bring to the table makes you better than the others.
Why should someone choose you over your competitors?