6. How To Create A Brand Sentence
The average attention span of a human is not very long. This is why you should be able to tell someone who you are and why they should care in just one sentence.
Here's what you'll discover
- Breaking it down to one sentence almost guarantees that they will understand it and it will stick with them.
- If you have room for it, incorporate some of your personality.
- The tone is very important. You shouldn't use words like driven if your personality seems more gentle.
Who are you and why should I care?