4. Figuring Out Your Target Audience
You won't be able to do much without an audience. If you're a brand, you probably have multiple audiences. Some will matter more than others.
Here's what you'll discover
- The more people you try to appeal to, the less people will actually pay attention.
- Know your core audience and really target everything to that specific group of people.
- Write out your ideal audience. What are their names, where are they from, what do they do for a living?
Who is your target audience?