4. Figuring Out Your Target Audience

 

 

Summary:

You won't be able to do much without an audience. If you're a brand, you probably have multiple audiences. Some will matter more than others.

Here's what you'll discover

  • The more people you try to appeal to, the less people will actually pay attention. 
     
  • Know your core audience and really target everything to that specific group of people. 
     
  • Write out your ideal audience. What are their names, where are they from, what do they do for a living?

Question:
Who is your target audience?

 

Worksheet:

 
Dalton KaufmannComment