3. Choosing Your Brand Personality
Content is great to have, but without personality it might as well be nothing. You can't have one with out the other. You need to find the balance to support both.
Here's what you'll discover
- The first thing to do is to define your brand personality. Write it down. Think about who you want to be in five years and write that down.
- Remember that your company is run by humans because other humans are buying the products or services.
- Your brand personality is just recreating the in person experience.
What words describe who you want to be in five years?