1. Why Are Photos Important?



This is a topic that's near and dear to my heart. and will come as no surprise. If I've said it once, I've said it a hundred times—photography is my secret weapon as a brand strategist.

Here's what you'll discover:

  • It's what I give the most attention when I'm branding. I ensure photography inspires the rest of the project.
  • If you're selling something online, you want someone to envision it in their hands. I don't just mean a physical product, but service businesses as well.
  • If you're selling your services as a personal brand, you have the opportunity to communicate your passions and your demeanor in a single photo.

What brand do you think has beautiful photography? Comment below (and feel free to link to an example).

Phil Pallen1 Comment