Promote your brand in the leanest way possible by prioritizing your platforms & giving them purpose. Welcome to social media stardom.
We're all good at some things but no one is good at everything.
My top three platforms are not necessarily the same as your as we may be different brands.
Every tweet falls into one of the four categories I created.
Instagram is great for visuals and showcasing the behind the scenes of your brand. What it's not great for is driving traffic through.
The reason I love Pinterest is because it's an excellent way to show your creative preferences, in addition to driving traffic to your website or your brand.
YouTube is tough because it's over saturated, that is the challenge but the good news is is that it's actually more than just a website for videos.
Although it is still a newer platform Snapchat still gets a lot of hype.
I rarely encourage people to make Facebook their primary platform of choice, unless they're using a business page, which enables you to advertise for still, a lot less money than it costs on other platforms.