They're the best way to inject personality into your brand to ensure that you make a memorable first impression. And they're highly underrated, so use that to your advantage.
I want to work first on articulating how we describe our aesthetic. Your aesthetic really just means the principles by which you define your brand.
Your computer displays 16.8 million of them. How on earth are we supposed to choose just one? Today we are talking color as we develop our visuals as part of our brand.
Today, I get to share with you one of my very favorite tools for selecting color and developing your color scheme.
I'm back this week with another tutorial. Last week we did Adobe Color. This week I'm talking about using Pinterest, not as a social media tool, but instead as a way to craft your brand's direction.
Decisions, decisions. Should you hire an expert or should you go DIY?
What about a logo? Is that something you really need? Well, I'm going to answer this depending on exactly how you're going about moving forward with your brand identity project.
Let's say you're going to hire a designer for your brand identity. Now you need to know what it is you should be asking them for. I know this from both sides.
It's really important how you give designers feedback because most designers will charge for a set number of revisions.