6. The Stages Of Branding
Branding should be done in stages. This isn't a free-for-all. We have a set process that I know I follow when I brand anyone in any industry, in any country around the world. We do this because we know it works, so therefore, you should too.
Here's what you'll discover:
- We can't have any success if we're not positioned properly, if our brand is not something we love to do, paired with something others need, and they're willing to pay for it.
- Here's the formula to position your brand: something you love to do, paired with something others need.
- Once positioned, it's time to build something to show for it. This includes photography, brand identity (logo, your font, your color, sub-brands, print and web collateral, business cards, email signatures, podcast artwork, to name a few), and designing your social profiles.
What is something you love paired with something others need?