3. How Do You Get Inspired?
If you won the lottery tomorrow and money was no object, what is it you would spend your time doing? That is the start to thinking about what is it you love to do, what is it you're passionate about and then we have to think about what is it that makes you different? That's where you find your inspiration.
Here's what you'll discover:
- Remember, your brand can be whatever you want it to be, but if you've done some homework, you know that it's not only something you love to do, but something others need.
- Develop your aesthetic. Developing a look and feel that is appropriate for the brand that you've created.
- What's your aesthetic? What kind of colors do you like or textures? I myself am not a color guy, but I love rust and metal and wood. When it comes to designing everything to show for your brand, so your resume, your cover letter, icons, your website, business cards, social media platforms. What excites you?
If you won the lottery tomorrow, what is it you would do for the rest of your life?