3. What Makes A Brand Good?

 

Summary

Good brands are aspirational and memorable. Whether they realize it or not, that’s what every brand is vying for right now. Because unlike the past, when they could simply throw money at a publication, TV or radio station, billboard ad, or website and force you to listen to the message—now, we’ve got more control than ever to follow the brands we like, and block or unfollow or remove the ones we don’t.

What you'll learn:

  • Brands now have to compete with your family and friends on your timeline. How can they win over what they’re all competing for—it’s not content. They’re all competing for your time, for your attention span.
     
  • The brands that trigger a reaction are good brands. Even if you don’t like them, they’re winning your attention, so we can learn something from that.
     
  • Good brands don’t try to appeal to everyone—they know that by trying to appeal to everyone, they effectively appeal to no one. A good brand clarifies their values, their services, and the user or customer experience someone can expect once they pay for what you’re offering.

Question:
What is your favorite brand to follow?

 

 

Worksheet

 
Phil PallenComment