4. How Can A Brand Help My Business?

 

Summary

here’s a rumor I’ll dispel quite quickly. This isn’t necessarily going to give you an immediate financial return. The buzzword we often here is ROI- return on investment- well, like most things, it takes time. Why does it take time? Because what’s good and worthwhile takes time.

Here's what you'll discover:

  • Anything of substance isn’t built overnight. Your dream house. A great bottle of wine. A sophisticated brand that’s been around for hundreds of years. Having a brand will help you, but it should be considered a long term investment.
     
  • Having a brand can help your business because, quite simply, it helps you build credibility, which is earned over time, not accrued instantly. 
     
  • Your brand may change and evolve, but some things will always remain the same.

 

Question:
From the brands mentioned, can you tell what has stayed the same over the years?

 

Worksheet

 
Phil PallenComment