4. How Can A Brand Help My Business?



here’s a rumor I’ll dispel quite quickly. This isn’t necessarily going to give you an immediate financial return. The buzzword we often here is ROI- return on investment- well, like most things, it takes time. Why does it take time? Because what’s good and worthwhile takes time.

Here's what you'll discover:

  • Anything of substance isn’t built overnight. Your dream house. A great bottle of wine. A sophisticated brand that’s been around for hundreds of years. Having a brand will help you, but it should be considered a long term investment.
  • Having a brand can help your business because, quite simply, it helps you build credibility, which is earned over time, not accrued instantly. 
  • Your brand may change and evolve, but some things will always remain the same.


From the brands mentioned, can you tell what has stayed the same over the years?



Phil PallenComment