2. Why Do I Need A Brand?
Media has become democratized—by this, I mean we can all be influencers—people who’ve amassed an audience by creating content like blogs, videos, podcasts, Instagram photos—as an amateur or as an expert. The lines are blurred. Now more than ever, you’re competing with college-educated and self-educated people for the same jobs and opportunities.
What you'll discover:
- Tools are accessible to everyone, so the industry is becoming more and more competitive every day.
- You need a brand to be able to focus your business and your goals.
- Goals help you further your brand to where you want to be.
What are your goals?