2. How To Choose Color



Your computer displays 16.8 million of them. How on earth are we supposed to choose just one? Today we are talking color as we develop our visuals as part of our brand.

Here's what you'll discover:

  • Color creates a mood. It's part of why soft colors are recommended for nurseries for example and bright colors are recommended for artistic and active spaces.
  • There are psychological aspects to color that affect our emotions. However, do not, I can't stress enough, do not get hung up on that. I like to break the rules. The goal is that you are memorable.
  • You can still use color to your advantage. Spell out who you are by selecting colors that speak to you, not necessarily your industry, they speak to you. 
  • You can ask your family and friends what colors do they associate with you. 


Ask yourself, what colors are prominent in your closet at home?




Phil Pallen2 Comments